While placing himself within the pointedly Gen-Z hyperpop and digicore genre, kuru is revitalising its roots. Typically, its chief proponents meet and collaborate via online platform Discord, largely promote on Soundcloud and TikTok and generally resist any strict classification. So much has been written about the scene in recent years that when Spotify created a playlist dedicated to the ‘genre’, some of its pioneers feared that its refusal to be exactly that was under siege.
If any broad tenets of hyperpop were to be established, one must certainly be that many songs can be made entirely from a laptop. You might also conclude that abrasive (sometimes to the point of discomfort) digital production is also a staple. kuru’s “pretty things” is a touch more melodic than the work of the peers he often collaborates with – a product of his process.
