With a slew of stellar singles since the beginning of the year, 2020 has seen unconventional pop artist Madge go from strength to strength. From dropping the cyber-pop anthem “Headshot” and its accompanying dizzying visuals back in January to the abrasive electronica of “Ethanol”, their unconventional, thumping approach to PC Music-toned anthems has seen them segment a niche of the present musical landscape that it singularly their own.
Newest drop “Hey Hi” is no different. Peppy synths dance across buzzing bass notes and gurning electronics as the sounds taunt and twist around each of their distinct intonation. Contrasted with sweet chimes and an unerringly cutesy vocal turn by Madge themselves, the track shows opposing aspects of the artist that juxtaposes a doll-like innocence with an abject punk-fuelled rejection.
