Ayelle draws on her own experiences in her approach to the societal wound that is domestic violence, also incorporating situations she has witnessed and her experiences meeting survivors as a volunteer at a London domestic abuse charity. Speaking up on this topic is more than just a self-aggrandising act of commercialised bandwagon feminism: the artist has chosen to support charities Solace Women’s Aid and RESPECT with a merchandise campaign accompanying the single release. “NBDY”-branded hoodies are available to buy from Everpress for £30, with all profits going directly to the work of the selected organisations.
Whilst the campaign and its message are – rightfully – centred in this release, it’s worth noting that “NBDY” is a devastatingly good song. Ayelle handles her subject in a manner that is measured, never heavy-handed. Delicate, reverberating guitar lines hold their own against a powerful onslaught of drums, with Ayelle’s multi-layered vocals dipping and twisting into distorted samples.